(사진=보그 유튜브 캡처)
BLACKPINK's Rosé's newly released song "APT." has boosted global interest in HiteJinro's alcoholic beverages.
According to the industry on the 25th, the popularity of Rosé's song "APT." has caused a surge in the company's stock prices, drawing attention to domestic liquor brands, prompting HiteJinro to prepare for marketing campaigns.
In a 10-minute video uploaded to the American fashion magazine Vogue's YouTube channel on the 20th, Rosé was seen mixing "Chamisul Original" with Belgian beer to make "soju bomb" (a combination of soju and beer).
As of today, the video has garnered 2.85 million views, and with the rising popularity of the song, interest in the domestic soju brand featured in the video has also grown.
A representative from HiteJinro said, "We are preparing for marketing along with the popularity of the song 'APT.', but we cannot disclose specific details yet."
Rosé's song "APT." incorporates elements of Korean drinking culture and apartment games into the music.
On the 22nd, the song topped both the global and U.S. charts on Spotify, the world's largest music platform, demonstrating its global appeal.
HiteJinro, under the banner of "K-soju," exports soju to Japan, the U.S., and Southeast Asia. The company plans to build its first overseas production facility in Vietnam by 2026.
In 2022, HiteJinro recorded $100 million in exports from soju alone.
-----------------------------------------------------------------------------------------------
출처: 로제 '소맥' 글로벌 열풍에…K주류 맏형 하이트진로도 마케팅 채비